We exist because it is hard for runners to discover, choose, and buy the right products.

After the success of the award winning National Running Show in Birmingham, Racoon Events are delighted to announce the launch of it’s sister event – the National Running Show London at the Business Design Centre in Islington.

This highly anticipated event was created in response to unprecedented demand from our audience and it is perfectly timed to target the Autumn race season.

The same, but different

The aim for this event is to bring everything that you loved about the National Running Show to London but with a few cool new extras!

The core of the show remains the same:

Inspiration

A first class speaker programme comprised of Olympic athletes, adventure runners and amazing stories

Kit

Over 100 exhibitors showcasing the latest running essentials including one of items only available at the show

Tech

The latest innovations for runners, from wearable tech to apps and cameras, we have everything you need to analyse your run

Nutrition

Seminars from leading nutritionists and a range of exciting new products and supplements for you to try and buy

Advice

We have a range of practitioners and running experts available to offer 121 advice on everything from injury to technique

Races

Looking to choose your next race and struggling for inspiration? Come to the show and check out some of the best races around

The Opportunity

Running is the UK’s second most popular sport – with over 10.5m active runners running an average of 1-2 times per week. Almost half of runners enter competitive events at least once each year and almost 1m UK residents complete in a competitive half-marathon or marathon each year. Ultra running and OCR races have also burst onto the scene – driving mass participation and opening up new and exciting markets. Despite this mass participation, there is no large-scale dedicated running event in the UK – individual marathons run their own expos but they tend to be organised the week before the race (at which point the participants have purchased their kit, adopted a brand and completed their training.)

The National Running Show was created to rectify this issue. This major national exhibition provides a scaled opportunity for brands to influence adoption before purchasing decisions have been made and to build loyalty right from the beginning. It also provides an opportunity for merchants to actively acquire a qualified audience of new customers.

How We Deliver the Audience

We attract our audience using a comprehensive multi-channel marketing campaign that includes:

  • Partnerships and free ticket distribution via major marathons
  • Partnerships with major running groups / clubs
  • Partnerships with charity exhibitors
  • Media partnerships with selected running blogs, websites and magazines
  • Comprehensive PR campaign co-ordinated by our dedicated PR agency
  • Continuous year round social media engagement

Our proposition is genuinely exciting and offers something different to any other event. This includes:

  • High quality conference programme with inspirational marquee names as speakers
  • Educational and interactive features

Get Involved

All exhibiting and sponsorship opportunities are designed bespoke to match your requirements. To find out more about the options available please get in touch via the form below.

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Our Awards

We are thrilled to have received the following awards:

Best Consumer Show Launch
WINNER

AEO Awards, 2018

Best Launch
WINNER

EN Indy Awards, 2018

Best Show Director
WINNER

EN Indy Awards, 2018

Best Show Feature
WINNER

EN Indy Awards, 2019

Best Consumer Show
WINNER

EN Indy Awards, 2019

Best Feature Area
Finalist

EN Indy Awards, 2018

Show Rising Star
Finalist

EN Awards, 2018

Marketing Campaign of the Year - Consumer
Finalist

AEO Awards, 2019

Best Consumer Show
Finalist

AEO Awards, 2019

Best Show Director
Shortlisted

EN Indy Awards, 2019

Show Rising Star
Shortlisted

EN Awards, 2019